Pidge vs Tidio
Tidio does a lot more than Pidge: an AI agent, automated Flows, a Shopify app and channels like WhatsApp and Instagram. It charges by the number of conversations your team answers. Pidge is website chat only, free for one website with two people replying, then $10 a month per website with no limit on chats.
Tidio's prices and plans as of 2 November 2026, from tidio.com/pricing and its help centre. Sources are listed at the end. Pidge is free for one website, with everything included for the first 14 days and no card needed.
The short version
Pidge suits you if
- Website chat is what you need, and you answer more than 50 chats a month.
- More than 10 people answer, or each of your sites needs its own widget.
- You want an API and webhooks without a custom plan.
- You want the chat to show for visitors who use AdGuard's widget filter.
Tidio suits you if
- You want an AI agent that answers from your FAQ and website.
- You run a Shopify store and want to look up and cancel orders from the chat.
- You want automated messages that start when a visitor does something.
- You answer WhatsApp, Instagram, Messenger and email in the same inbox.
Side by side
| Pidge | Tidio | |
|---|---|---|
| Price | Free for one website with two people replying. Paid: $10 per website per month, or $100 a year, everything included. | Free, then Starter $29 a month, Growth from $59 a month, Plus from $300 a month plus usage. Paying yearly takes two months off: Starter $24.17 and Growth $49.17 a month. |
| What you pay for | Websites. Chats are unlimited on both plans. | Conversations a person on your team answers: 50 a month on Free, 100 on Starter, 250 to 2,000 on Growth. |
| People answering | 2 on the free plan. Unlimited on the paid plan. | Up to 10 on every self-serve plan. More on Plus. |
| When you hit the limit | There's no chat limit | You can't see or answer new messages until you upgrade or the quota resets, normally on the 1st of the month |
| AI that answers visitors | None built in. Your own bot can answer through the API. | Lyro AI Agent: 50 conversations free once, then from $39 a month for 50 a month |
| Automated messages | No | Flows: 100 visitors a month free, then from $29 a month for 2,000 |
| Shopify | A snippet in your theme. Install guide. | A Shopify app. Order history, cancelling orders and product recommendations in the chat from Growth. |
| Several websites | Each website has its own widget, colours and domains, in one inbox | One widget on all your sites, with the same look, hours and offline messages. Separate projects are on Plus. |
| Live typing preview | Yes | Growth and up |
| Branding in the widget | A small "Chat by Pidge" link. It can't be turned off yet. | "Powered by Tidio". Removing it is a $20 a month add-on on Growth, and included on Plus. |
| REST API and webhooks | Both, documented here, on the free plan too. | OpenAPI and webhooks on Plus and Premium (the sales-led plans) only. A JavaScript SDK for the widget on every plan. |
| AdGuard's widget filter | Not blocked. The script loads from your own subdomain. | Blocked: the list has ||code.tidio.co^$3p |
| Where data is stored | Servers in Norway (EEA, under GDPR) | Servers in EEA countries. Some support staff work outside the EEA under contract clauses. |
| Phone and desktop | The inbox installs to your home screen from the browser and sends notifications. No app store app. | Mobile and desktop apps on every plan |
| Can you start today? | Yes, free for one website, no card needed | Yes, with a free plan and a 7-day trial of paid plans, no card needed |
What it costs
Tidio counts "billable conversations". A chat, ticket or social message counts once someone on your team replies to it or starts it, however many messages follow. Unanswered messages don't count, and neither do replies from Lyro or Flows. Pidge counts websites and doesn't count chats at all. With one website, paying monthly:
- Up to 50 answered chats, one or two people: both are free. Both show their own branding in the widget.
- Up to 100 answered chats: Tidio Starter, $29. Pidge is free with two people replying, or $10 with more.
- Around 400 answered chats: Tidio Growth at the 400 tier, $89. Pidge, $10 at most.
- 2,000 answered chats: Tidio Growth at the top tier, $349. Pidge, $10 at most.
- Eleven or more people answering: on Tidio that's Plus, from $300 a month plus usage. Pidge, $10.
Tidio's AI and automation are priced on top of the plan. Lyro starts at $39 a month for 50 AI conversations, and 1,000 cost $700. Flows start at $29 a month for 2,000 visitors reached. Pidge doesn't sell either, so if Lyro is the reason you're looking at Tidio, compare it with an AI tool, not with Pidge.
If you'd pay to remove the badge: on Tidio that's Growth plus a $20 add-on, so $79 a month. Pidge is $10 but still shows a small "Chat by Pidge" link, so it doesn't solve that yet.
Where Tidio is better
Tidio has been around for years and covers much more than website chat. Things it has that we don't:
- Lyro, an AI agent that answers from your FAQ, your website and uploaded content. Tidio says it resolves 75% of conversations on average.
- Flows: automated messages with templates for sales and FAQs and a visual builder.
- A Shopify app that shows order history, cancels orders and recommends products from the chat. There's a WordPress plugin too.
- Messenger, Instagram, WhatsApp and email in the same inbox, plus ticketing, on every plan.
- Ready-made integrations with Google Analytics, HubSpot, Salesforce, Pipedrive and others.
- Live video calls through the widget, on every plan.
- Mobile and desktop apps.
Where Pidge is different
A busy month doesn't cost more
On Tidio, a sale or a launch that brings in more chats can push you into a higher tier, and when the quota runs out you can't answer new messages until you upgrade. Pidge has no chat limit on either plan. One website with two people replying is free. After that, $10 per website per month covers everyone on your team.
Each site keeps its own widget
Tidio's self-serve plans put the same widget on every site you add it to, with the same colours, hours and offline messages. In Pidge, each website has its own widget, colours and domains, and your team answers all of them from one list.
The API isn't a sales call away
Tidio's REST API and webhooks come with Plus, from $300 a month. In Pidge, API keys, webhooks and the secret for signed emails are on the inbox's Developers page. Both work on the free plan, and the API docs list every endpoint with examples.
Ad blockers don't hide it
AdGuard's widget filter blocks code.tidio.co, where Tidio's widget loads
from, so visitors using it don't see a Tidio chat. Pidge loads from a subdomain of your
own site, like chat.yoursite.com. We run every request it makes through 14
filter lists from uBlock Origin, AdGuard, EasyList, Brave and Peter Lowe, and none of
them block it. To be fair to Tidio, the same AdGuard list blocks many other chat widgets
too.
Small things we care about
- The script on every page is 4.8 KB. The rest of the chat loads when someone opens it.
- You see what a visitor is typing before they hit send, on both plans.
- Translation works both ways on the paid plan: they read your reply in their language, you read theirs in yours.
- If a visitor leaves before you answer, your reply goes to them by email, and they can answer from their inbox.
- A banned visitor stops seeing the chat on all your sites, without being told.
Moving from Tidio
You remove Tidio and add Pidge's snippet. Where that happens depends on your site:
- WordPress: deactivate the Tidio plugin, then follow the WordPress guide.
- Shopify: remove the Tidio app, then paste the snippet into
theme.liquidas the Shopify guide shows. - Wix: delete Tidio's code under Custom Code and add Pidge's there. See the Wix guide.
- Anything else: replace the
code.tidio.coscript tag with Pidge's. The install guides cover Squarespace, Webflow, Ghost, Framer, Next.js and plain HTML.
Pidge doesn't understand Tidio's widget code, so if your site tells Tidio who's logged in, that needs a line of Pidge code instead:
// Tidio document.tidioIdentify = { name: "Ada", email: "ada@example.com" }; // Pidge $pidge.push(["set", "user:nickname", ["Ada"]]); $pidge.push(["set", "user:email", ["ada@example.com"]]);
Your chat history stays in Tidio. Pidge can't import it.
Sources
- Plans, monthly and yearly prices, conversation tiers, Lyro and Flows prices, the branding add-on, the feature table, the 10-seat limit and one widget across several sites: tidio.com/pricing, checked 2 November 2026. These are the US-dollar prices Tidio shows outside Latin America.
- What happens at the conversation limit, and when it resets: The monthly conversations limit, checked 2 November 2026.
- OpenAPI, webhooks and the widget SDK by plan: Developer resources in Tidio and Tidio webhooks: getting started, checked 2 November 2026.
- Identifying visitors with
document.tidioIdentify: Visitor Identification, checked 2 November 2026. - Where data is stored: Privacy Policy and GDPR Compliance, checked 2 November 2026.
- AdGuard's widget filter, with the
code.tidio.corule: filters.adtidy.org/extension/ublock/filters/22.txt, checked 2 November 2026
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